TikTok is introducing a updated setting that permits them to cut down on the volume of AI-made videos appearing in their streams. This move comes as the company announced that it currently hosts over 1 thousand million AI videos.
Pilot Phase and Launch
The new functionality is undergoing trials over the coming weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, driven by emerging content generation software.
AI Content on Other Platforms
Studies have shown that nearly a tenth of the fastest-growing video streams on another major platform only show AI-generated videos. A significant portion of this material is deemed low-quality AI content, a phrase for substandard, mass-produced content that is frequently nonsensical or bizarre.
Our research shows that a lot of users like content created using AI tools, ranging from AI artwork to science explainers, and we aim to provide users the power to see more or less of that, according to their own likes,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its service labeled as AI-generated. In total, in excess of 100 mn videos are submitted to the platform daily, making clips made by AI a relatively small portion of its complete catalog.
Customizing Your Feed
Members will be able to reduce or increase the volume of artificial media they see by opening the topic control feature in the app and picking “AI-generated content”. Other topics that can already be adjusted under the filter cover current affairs, clothing, beauty, and choreography.
Platform Guidelines
The platform’s policies require content makers to identify “realistic” AI-generated content, and it forbids dangerous AI impersonations of public figures or crisis events. Any authentic-looking AI video that is without a tag can be removed under its community policies.
Additionally, the service will henceforth attach an artificially created label to content created with its built-in AI features, or flagged by an cross-platform project for recognizing AI-generated material. This measure is designed to help prevent users from attempting to circumvent the tagging system.
AI Literacy Programs
TikTok is furthermore introducing a $2m educational fund for experts and organizations to develop educational content about ethical AI use. This project will support charitable organizations specializing in training programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, during discussion over intentions to lay off a large number of review team members in the United Kingdom. TikTok is expected to reduce a significant number of roles in its user protection team in the UK capital, with trade unions and digital protection specialists voicing alarm that humans are being replaced by automated systems.
A senior executive clarified that people-led review would still have a role, but automated tools can safeguard staff by eliminating the most harmful content before it has to be seen by humans. The platform stated a notable drop in shocking and graphic content seen by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to integrate staff and AI to keep the platform safe,” the official commented. “We’ll have people as part of that process, but we further consider it’s very important to minimize viewing of dangerous material as quickly as possible, which is where a extensive automated help is making a difference process content quickly.”
